15 abril, 2021
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Nunca ha habido un momento mejor para incluir el vídeo en tu plan de marketing. ¿Quieres saber por qué? los datos hablan por sí solos:
¿Todavía tienes dudas? Te damos el dato definitivo:
"El 74% de los usuarios que vieron un vídeo explicativo sobre un producto lo compraron."
¡No te quedes atrás y apuesta ya por el Vídeo Marketing!
En Europa, los ingresos generados por el video marketing superan los 2 billones de euros.
El 73% de los marketers crean como mínimo 2 vídeos al mes para sus redes sociales
En 2021 más del 80% del tráfico en internet será de vídeo.
En mbudo hacemos más que video marketing. Nuestro equipo de especialistas te guiará durante todo el proceso, desde el concepto y storyboarding hasta la grabación y edición. Combinamos nuestros conocimientos de Inbound Marketing y de estrategia y creación de contenidos para crear el vídeo adecuado a cada etapa de tu ciclo de vida.
Te ofrecemos una gran variedad de opciones para que conectes con tu audiencia, desde vídeos corporativos, product experience y lead generation hasta snack content para tus redes sociales.
Además, contamos con el mayor experto en VideoMarketing de España: Javier Manzaneque
En mbudo hacemos más que video marketing. Nuestro equipo de especialistas te guiará durante todo el proceso, desde el concepto y storyboarding hasta la grabación y edición. Combinamos nuestros conocimientos de Inbound Marketing y de estrategia y creación de contenidos para crear el vídeo adecuado a cada etapa del ciclo de vida.
Te ayudamos a contar tu historia.
After you’ve performed this keyword research, you’ll be able to understand if there are any gaps in your content. The first step is reviewing what you already have to see if you can alter it into a pillar page format. If you don’t have any content that can be revised, it’s time to start from scratch.
When choosing pillar pages, we take a look at the analytics behind the website pages to make an educated guess as to what pages will be the most beneficial to go after. This will help us get a sense as to what exactly our audience is looking for and make sure we are optimizing our site even further for those topics.
Of course, you can effectively create a pillar page from nothing, from developing a good, highly searched topic and publishing the new page on your website. But remember, a high ranking, high traffic page may have everything you need for a pillar page with some reworking.
Knowing when to create a pillar page versus a comprehensive blog post can be tricky.
In a best practice topic cluster strategy, there is the centralized, core topic. Behind that core topic is a single, live website page. This means that there is a page that needs to be optimized with basic SEO rules. However, as a general rule, the best pillar pages are at least receiving hundreds of searches per month for that core long-tail keyword.
Traditionally, inbound marketing has been reliant on blogging for keyword growth. Writing blog posts optimized for target keywords allows us to create content specific to that core topic, and somewhere in those posts is a link back to a landing page with a form. That is a super simplified version of the traditional inbound method.
This new-and-improved method attempts to optimize all articles for long-tail keywords. That is the core difference between the traditional model and the new model. The old way was to optimize for competitive short-tail keywords, and the new way is to optimize for long-tail keywords.
The pillar page must be the central piece of a much larger content network, topic clusters. The first step in this process is to choose which pages on your site are going to be considered your pieces of pillar content. Depending on the type of business, this could be anything from an important service page to an offer that you want to drive traffic to. If you don’t have any pages that you can elaborate on, or if there isn’t an already existing pillar page that you believe you need to add, there are steps you can take to create new pillar content. With that said, it is much more beneficial to choose a page that already has domain authority and ranking behind it.
If you’ve started your digital marketing campaign the right way, you’ve already researched to understand your buyer personas. With this understanding, you’ll have a good idea as to what your buyer personas are looking for through keyword research.
After you’ve performed this keyword research, you’ll be able to understand if there are any gaps in your content. The first step is reviewing what you already have to see if you can alter it into a pillar page format. If you don’t have any content that can be revised, it’s time to start from scratch.
When choosing pillar pages, we take a look at the analytics behind the website pages to make an educated guess as to what pages will be the most beneficial to go after. This will help us get a sense as to what exactly our audience is looking for and make sure we are optimizing our site even further for those topics.
Of course, you can effectively create a pillar page from nothing, from developing a good, highly searched topic and publishing the new page on your website. But remember, a high ranking, high traffic page may have everything you need for a pillar page with some reworking.
Each pillar page that is chosen or created is then translated into a topic. For example, if we have a digital marketing page, we will probably make that topic "Digital Marketing." An important way to determine if you have chosen a right topic is to do some broad keyword research around that particular topic to ensure it gets enough search volume and is worth targeting. If it is not, you may want to change topics for that page.
Additionally, each core topic is something that is educational or informative and must have supporting content. To keep with our earlier example of “digital marketing,” it can be supported by email marketing, content marketing, and even sales enablement.
Once you have removed any toxic links, it is time to create more to build up your website’s authority. There are several ways you can create backlinks. Some quick wins that you can use are as follows:
There are plenty of other ways you can build links, especially when you think creatively. One thing I will tell you is that if you can leverage the relationships you have with other businesses and other websites, you can get some good quality link exchanges very easily.
The main goal throughout all of this is to make sure you are starting with a good understanding and foundation of your strategy is going to be and how you want to execute it. Once you have the strategy and goals defined, you can begin to implement the on-site optimization, as well as backlink creation process.
An important thing to remember is that a truly effective SEO campaign must be carefully managed and continuously optimized for the best possible results. SEO is not just a one-time deal. It can be very helpful to get your own SEO company to help with the ongoing efforts of an SEO strategy.
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*IVA no incluído
*IVA no incluído
Analyze Your Current Website Setup
Before you begin, you need to know basic information about your website. Here are the things you need to look for when analyzing your setup:
If either of these issues exists, it is imperative that they are taken care of before the optimization stage. If your website is poor, out-of-date, or not user-friendly, an SEO campaign is going to have a very little effect. You need much more than just a good keyword and optimization strategy to succeed.
Topic Creation & Keyword Research
As stated earlier, it is very important that we are optimizing around topics rather than keywords. However, we still need to do some keyword research to see what types of keywords within that particular topic we want to optimize for as well.
First things first, we need to come up with the topics we want to focus on for the campaign. We do this during a brainstorming session. Write down as many topics as you can think of. A topic is usually just one or two words long, such as “Digital Marketing” or “About Us.” Ask yourself the following to get you started:
Once you have brainstormed the list, try to narrow it down as much as possible. Combine duplicates, remove any that are irrelevant/not necessary, only choose what you feel is most important. Keep in mind that you can always revisit this later down the road.
After the topics have been decided, it is time to do some research into what you want to optimize your website around. We use SEMRush for this, but there are plenty of other tools, like Moz or Rank Tracker.
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Contacto
Paseo de Recoletos, 5 - 28004
(+34) 91 789 31 47
Madrid - España
Rua Afonso Praça, 30 - 1495-061
Lisboa - Portugal
(+351) 96 307 90 27
Contacto
Paseo de Recoletos, 5 - 28004
(+34) 91 789 31 47
Madrid - España
Rua Afonso Praça, 30 - 1495-061
Lisboa - Portugal
(+351) 96 307 90 27
